Ice Popsy Non Alcoholic Beverages Alcoholic Beverages Our Story Sustainability & Sourcing Our Brands Distributors Contact Us
JollyRide Ice Popsy

CRAFTED TO SPREAD SMILES

Bright, flavourful ice pops made for little joys and big nostalgia. A cool, fun experience that feels just as exciting today as it did back then.

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Ice Popsy
JollyRide Non-Alcoholic Beer

CRAFTED TO REFRESH

Crisp, flavour-forward non-alcoholic brews made for modern moments. All the beer experience you love, without the alcohol—easy, refreshing, and always in control.

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Non Alcoholic Beverages
Jally – Ultra Strong Nectars

CRAFTED TO INDULGE

Bold, wine-based hoppy ready-to-drink nectars crafted for intense flavour and a smooth, elevated experience. Rich, crisp, and confidently strong at 15% ABV—made for nights that call for something more.

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Alcoholic Beverages
Mango Ice Popsy Strawberry Ice Popsy Pink Guava Ice Popsy Cola Ice Popsy Lychee Ice Popsy Orange Ice Popsy
JollyRide Ice Popsy

Little pops. Big smiles.

Frozen fun for kids. Pure nostalgia for grown-ups.

JollyRide Ice Popsy is pure childhood joy—frozen and ready to pop. With fun flavours like Orange, Mango, Strawberry, Pink Guava, Lychee, and Cola, every pop excites kids and brings a nostalgic smile to grown-ups. Pocket-friendly and perfect for any shelf, it’s simple happiness on a stick—anywhere, anytime.

Mango Strawberry Pink Guava Cola Lychee Orange
JollyRide Peach JollyRide Strawberry JollyRide Mango JollyRide Malt JollyRide Cranberry
JollyRide Non Alcoholic Beverages

Full beer feel, Zero alcohol

Refreshing sips. Any time of day.

JollyRide Non-Alcoholic Beer delivers a smooth, satisfying beer experience with a playful twist of fruit-forward flavours. Light, refreshing, and easy to drink, it’s crafted for social catch-ups, workday breaks, and laid-back evenings. Enjoy the ritual of beer—minus the alcohol—whenever the moment calls for it.

Peach Strawberry Mango Malt Cranberry
Martini
Jally – Ultra Strong Nectars

Sip slow, Feel the craft

Deep flavours. Serious strength.

Jally – Ultra Strong Nectars is a powerful expression of wine craftsmanship, created using fine honey wine sourced with care and fermented to perfection. Expertly blended with proprietary exotic flavours, hops, and gentle carbonation, it delivers a crisp, layered, and unforgettable drinking experience. Designed for those who enjoy bold character and refined indulgence, Jally turns every sip into a statement.

Ultra Strong Nectars
Our Story

Brewed for the Bold

AtlasBrew Food and Beverages Private Limited was founded with a simple yet uncompromising belief—that exceptional food and beverage experiences are built on integrity, intent, and care. From the very beginning, AtlasBrew has focused on crafting products that respect both the ingredient and the consumer, bringing together quality sourcing, precise processes, and a deep understanding of evolving tastes.

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The Beginning

Founded with a vision to reimagine India's beverage landscape, Atlas Brew set out to create products that don't just refresh — they resonate. From frozen treats to craft brews, every product is a reflection of our obsession with flavour and quality.

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Our Mission

To craft beverages that fit seamlessly into every moment — from a child's afternoon delight to a grown-up's evening unwind. We believe good things should be within everyone's reach, without compromising on taste or experience.

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Our Vision

To build India's most loved house of beverage brands — one that's known for bold flavours, honest craftsmanship, and products that bring people together across ages, tastes, and occasions.

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Our Values

Quality without compromise. Joy in every sip. Innovation rooted in tradition. We stay true to what matters — making beverages that are crafted with care, priced with fairness, and shared with pride.

Sustainability & Sourcing

Rooted in Responsibility

At AtlasBrew, sustainability isn't an afterthought — it's woven into every decision we make, from the fields where our ingredients grow to the shelves where our products land.

Farmer Relations

Farmer Relations

We work directly with local farming communities, building long-term partnerships grounded in fair pricing, transparency, and mutual growth. By sourcing ingredients closer to the origin, we ensure freshness, traceability, and a supply chain that genuinely supports the people behind every harvest.

Economic Impact

Economic Impact

Every product we create generates value beyond the bottle. From rural employment and distributor networks to retail partnerships across India, AtlasBrew is committed to building an ecosystem where growth is shared — empowering communities, creating livelihoods, and driving inclusive economic progress.

Eco-Friendliness

Eco-Friendliness

We're actively reducing our environmental footprint through responsible packaging choices, efficient production processes, and waste minimisation across our operations. Our goal is to craft beverages that bring joy today without compromising the world we leave behind tomorrow.

Our Brands

JollyRide

JollyRide is a mass brand from the house of AtlasBrew, created to bring together good quality, great value, and everyday joy. Built on the belief that well-crafted products should be pocket-friendly and easy to enjoy, JollyRide offers a diverse basket of treats and refreshments made to fit seamlessly into daily life. Designed to work across regions, tastes, and occasions, it's a brand that feels familiar anywhere in India—simple, joyful, and made for everyone.

JollyRide

Jally

Jally is a celebration of bold character and crafted indulgence, born from the house of AtlasBrew. Built for those who appreciate intensity with intention, Jally believes strength should be experienced, not rushed. Every expression is designed to deliver depth, balance, and a confident edge—where flavour, craft, and character come together effortlessly. Jally isn't about excess; it's about making a statement, savouring the moment, and choosing a drink that feels as deliberate as the night itself.

Jally
Partner With Us

Become a Distributor

If you believe in bringing joyful, high-quality products to every shelf, we’d love to welcome you to the JollyRide partner network.

We are actively onboarding distributors and super-stockists across India to expand the reach of JollyRide’s growing portfolio. Built for mass appeal and consistent demand, JollyRide products are designed to move fast, deliver strong margins, and fit seamlessly into diverse markets.

With a focus on reliability, scale, and long-term partnerships, JollyRide offers a rewarding opportunity to grow together—bringing everyday joy to consumers, one outlet at a time.

Enquiries

Email contact@atlasbrew.in
Phone +91 97397 39559
Office

AtlasBrew Food and Beverages Pvt. Ltd., Bangalore, India

Get In Touch

Contact Us

Our Offices

Headquarters

AtlasBrew Food and Beverages Pvt. Ltd.

Bangalore, Karnataka, India

+91 97397 39559 contact@atlasbrew.in